Father and Son launch soft drink


Taste Wins

We founded Amaze Energy with one main aim to create the best-tasting soft drink on the market. Simples?

Since 2016 the UK born founders Bazi Q & Troy where selling non-alcoholic cocktails at food and music festivals all over the South East of England.

Bazi Q says:

“I clearly remember setting up our drink tent early hours on the Summer weekends. Serving pina colada’s, frozen passion fruit smoothies, freshly pressed pineapple juice mocktails and a variety of other drinks. 

It was at our 5th festival we discovered an amazing fruit and spice pairing and the “AMAZE” cocktail was born. It was a total sell-out and festival-goers couldn’t get enough. We also exhibited at the outside Vegan Festival and there was torrential rain causing our tent to blow away and we got drenched but had fun. We then decided no more festivals and wanted to can our drink and sell it to the public.”

Energy drinks have a reputation for all tasting the same – regardless of sugar or caffeine content – so we researched the UK’s energy drink market and just could not find anything that tasted 10 out of 10. Many soft drinks have zero sugar and zero taste – we focused on 100% flavour, mouthfeel and colour; combined with a specific sugar we use – which makes a massive difference in overall flavour. We believe without sugar no natural drink can ever taste its best.

After our in-house development we decided to work alongside Steve Baxter from H.E Stringers to develop the recipe for commercial upscale. Steve has been in the flavour business for many years and our specific requirement was to create AMAZE Energy using only the best natural ingredients, pasteurise and lightly carbonate the end product using a SALSA caning accredited business. His team made this all possible.

Troy says: “My son Bazi Q and I spent hours in product development, trying to make the concentrated version. There were many times we wanted to give up but we carried on. I always believed we could succeed and create a drink worthy to stand the scrutiny of industry professionals. It was not just about us; we wanted honest on-trade feedback. We decided to exhibit Amaze Future Flavour at Imbibe Live this year and everyone loved it and have been selling non-stop ever since.”

We love the 80’s. The films, music and art. The brand was a collaboration between the founders and Forge 22. An award-winning Vapourwave artist – a bold, vibrant, and unique-looking design that captured both the 80’s vibe and the sci-fi feel. 

A secret mix of several flavours and spices – Works perfectly with Rum, Gin, Vodka and pretty much anything.

An Out of This World Exotic Soft Drink – and it is!

Try it for yourself 😉

Bazi Q & Troy.

Founders Amaze Energy

amazenergy.com

01403 581728

To create the Amaze Cocktail all you need is 1 measure of any Rum 250ml of Amaze Future Flavour add ice, a slice of lime to garnish.

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