Feed It Back launches ‘webinar’ series to support operators


Customer feedback specialist Feed It Back has launched a number of virtual sessions to help operators negotiate the ongoing coronavirus crisis.

Delivered by trainers from its Feed It Back Academy, the sessions, which will be hosted by Karen Turton and Mark McCulloch, will focus on how operators can market their business over the coming months, as well as what operational processes and procedures can be put into place to aid them throughout the crisis.

The operations-focused course, led by Karen, will specifically look at cleaning protocol and processes, as well as utilising existing insight and data to “fine tune the customer experience”, so businesses can hit the ground running when operations return to normality. It will also shine a light on how to engage employees and reignite business after the crisis has passed.

The marketing course, led by Mark, highlights what businesses can do in the here and now to drive footfall and the reputation of their businesses, ranging from guidance on what content to use across social channels to articulating the wider purpose of the business by engaging and supporting the local community.

Feed It Back has also enhanced the support it will be giving its customers using its delivery module, so that they can track consistency and take back control from third party providers, in order to proactively manage their brand reputation over the coming months.

Carlo Platia, CEO of Feed It Back, said: “The impact of coronavirus is already immense and far reaching across the industry.

“At the time of writing, we have yet to receive clear guidance and support from the Government on the relief and financial support that will be required to negotiate the choppy waters of the months ahead.

“We have proved time and time again that we are a resourceful industry, and we are doing all in our power to pull together and support the industry and our clients with any materials, advice and guidance we can.

“In Mark and Karen, we have two industry experts that share our appetite for doing all they can to support the industry and we’re immensely proud to be working collaboratively to share their knowledge during this unprecedented period for the industry.”

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