Fenjiu baijiu creates educational online series for bartenders


Cheng International, UK distributor of Fenjiu baijiu, is launching an eight-part #AtHomewithFenjiu livestream series on baijiu, aimed at buyers and bartenders.

The series, which kicks off on Friday 10 April and runs until early May, is designed to educate people on the popular Chinese spirit.

#AtHomewithFenjiu will include an introduction to Fenjiu; a masterclass on how to drink Fenjiu, looking at tasting techniques and key aromas and flavours; a Fenjiu cocktail making class with recipes from mixologist and Fenjiu brand ambassador Andrea Dionori; and a lesson on how to match food with Fenjiu and use it in cooking.

Those interested can join the Fenjiu livestream series at home via Instagram with Cheng_International.

Qiqi Chen, managing director of Cheng International, said: “The UK drinks industry is one of the most exciting and dynamic in the world.

“Our range of baijiu is proving popular with luxury retailers and on-trade establishments who are keen to offer their discerning clients something unique.

“Fenjiu baijiu has made great inroads over the last year and we wanted to offer this new online series to help explain a little more about this wonderful drink and how it is not only the perfect neat serve, but also the base for great cocktails and an excellent match with different foods too.”

The #AtHomewithFenjiu schedule:

Introduction to Fenjiu – Friday 10 April, 1pm-2pm
How to Drink Fenjiu – Saturday 11 April, 6pm-7pm
Chinese Spirit Talk with Fenjiu brand ambassador Andrea Dionori – Friday 17 April, 6pm-7pm
Fenjiu Cocktail Making with Andrea Dionori – Saturday 18 April, 6pm-7pm
Fenjiu Cocktail Making with Enrico Gonzato, bar manager at The Stratford Hotel – Friday 24 April, 6pm-7pm
Neil Philips, The Wine Tipster, mixes up Fenjiu cocktails from his home cocktail cabinet – Saturday 25 April, 6pm-7pm
Fenjiu Food & Chocolate – Friday 1 May, 1pm-2.30pm
Fenjiu Tiramisu – Saturday 2 May, 2pm-3.30pm

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