TWO North East heritage brands, Fentimans and Ad Gefrin, today announce the launch of a brand-new on-trade partnership to celebrate over a century of drinks excellence.
Hexham-based premium soft drinks and mixers brand, Fentimans, has joined forces with Ad Gefrin, a Whisky and Gin Distillery based in Wooler, to bring a selection of Signature Serves to visitors of Ad Gefrin’s bar and bistro, Bēodern.
The partnership will see a selection of Fentimans’ Botanically Brewed Beverages served at Bēodern, including Victorian Lemonade, Ginger Ale, Elderflower Tonic, Curiosity Cola, Dandelion & Burdock, Mandarin and Seville Jigger, Connoisseurs Tonic, and their iconic Ginger Beer.
The drinks will be available to purchase individually and as part of Bēodern’s evolving menu of seasonal cocktails, where they’re paired with Ad Gefrin’s range of spirits, including Tácnbora Blended Whisky, Flýte Whisky Cream Liqueur and Thirlings Dry Gin.
Guests can also expect to see Ad Gefrin x Fentimans ‘on the road’ at special events and tastings across the North East.
The partnership will unite two of Northumberland’s leading, independently owned family firms.
Fentimans marks its 120th anniversary this year, and in 2026, Ad Gefrin will be celebrating 100 years of their founding family, The Fergusons.
Eileen Ferguson, Co-founder of Ad Gefrin comments: “We are thrilled to announce this new partnership. Like Fentimans, our family has been living and working in Northumberland for generations and we are very proud of our heritage. Ad Gefrin is born out of a desire to create a visitor destination that is meaningful, enduring and brings people together. Ad Gefrin is a genuine cross-generational venture that aims to revitalise the local community and celebrate the region’s unique heritage, hospitality, craft and produce.
“In Fentimans we have found the perfect local family-firm partnership, and we look forward to celebrating our new venture with all those that visit our bar and bistro, Bēodern in the coming months.”
Mark Platten, Head of Marketing and Innovation at Fentimans adds: “Working with Ad Gefrin feels like a natural fit for Fentimans. Their dedication to craft and local quality mirrors our own story as a proud family business from the North East. Together, we celebrate regional excellence – the perfect way to honour our 120 years.”
For further information on Ad Gefrin’s bar and bistro, Bēodern, where you can find the full range of Fentimans drinks alongside Ad Gefrin’s spirits, please see here.
For a summary of Ad Gefrin’s current seasonal events programme please see here.
For more information or to book tickets visit adgefrin.co.uk.
