PREMIUM soft drinks and mixers brand Fentimans, has partnered with non-alcoholic Aperitif Wilfred’s, to support the no-low drinking occasion with five alcohol-free serves designed to elevate festive drinking for consumers this Christmas.
The collaboration sees the two British experts in premium botanical drinks join forces to craft a selection of bold, impactful cocktails that cater to the growing demand for no and low alcohol options.
According to GlobalData*, retailers need to expand their low and no options this festive season to appeal to Gen Z consumers, 80% of which are opting for alcohol free alternatives in a bid to prioritise their health and wellbeing without sacrificing socialising.
The partnership combines Wilfred’s, which is crafted from a unique blend of bitter orange, rosemary, rhubarb and a hint of clove, with a variety of Fentimans’ premium mixers to create a selection of flavour-first, seasonal serves perfect for both the in-home and off-trade occasions with new winter takes on the popular summer spritz.
Commenting on the partnership, Mark Platten, Head of Marketing at Fentimans said: “We’re delighted to partner with Wilfred’s to bring these alcohol-free serves to life. We know that consumers are increasingly searching for elevated no and low options, especially throughout the festive period. Pairing our Botanically Brewed drinks with Wilfred’s vibrant Aperitif showcases just how exciting alcohol-free cocktails can be.”
Chris Hughes, Founder of Wilfred’s added: “People want alcohol-free drinks that don’t feel like an afterthought or compromise on flavour, and our partnership with Fentimans allows us to achieve exactly that. We’re always on the lookout for the best botanical mixers, and working with Fentimans, who are as committed to big, bold flavours as we are, was a natural fit.”
Five alcohol-free, seasonal serves from Fentimans and Wilfred’s:
- Wilfred’s Rose and Cherry Spritz
Inspired by classic British bakes, this grown-up spritz is vibrant, elegant, and perfect alongside festive feasts.
Ingredients:
- 2 tsp cherry compote (or more for extra richness)
- A splash of Peychaud Bitters (optional – contains alcohol)
- 50ml Wilfred’s Aperitif
- Lots of ice
- Fentimans Rose Lemonade
- Fresh cherries to garnish
To make:
Add the cherry compote to a cocktail glass and mix in the Wilfred’s Aperitif. Stir, then fill the glass with ice and top with Fentimans Rose Lemonade. Stir gently and garnish with fresh cherries.
- Wilfred’s Ginger Mule
A bold and spicy sophisticated twist on the classic.
Ingredients:
- 1 tsp marmalade
- 50ml Wilfred’s Aperitif
- Lots of ice
- Fentimans Ginger Beer
- Orange slice and cinnamon stick (to garnish)
To make:
Add marmalade to a rocks glass, stir in Wilfred’s Aperitif, and add plenty of ice. Top with Fentimans Ginger Beer, stir gently, and garnish with an orange slice and cinnamon stick.
- Wilfred’s Signature Spritz
A refined, grown-up spritz reinvented three ways for festive sipping. Whether it’s a herbal, botanical or citrus twist, each version pairs beautifully with seasonal treats.
Ingredients:
- 50ml Wilfred’s Aperitif
- 100ml of Fentimans Tonic Water
- Ice
The twists:
- Herbal Twist: Wilfred’s Aperitif and Fentimans Premium Tonic Water, garnished with a sprig of rosemary.
- Botanical Twist: Wilfred’s Aperitif and Fentimans Connoisseur’s Tonic Water, garnished with orange and rosemary.
- Citrus Twist: Wilfred’s Aperitif and Fentimans Naturally Light Tonic Water, garnished with an orange slice.
To make:
Fill a glass with ice. Add Wilfred’s Aperitif and top with Fentimans Tonic Water. Stir gently and garnish according to preferred twist.
- Wilfred’s Chocolate Orange Spritz
A decadent, grown-up festive treat inspired by a classic seasonal flavour pairing.
Ingredients:
- 50ml Wilfred’s Aperitif
- 100ml Fentimans Mandarin & Seville Orange Jigger
- 10ml chocolate bitters (optional)
- Ice
- Slice of orange
- Slice of Terry’s Chocolate Orange
To make:
Fill a glass with ice. Add Wilfred’s Aperitif and Fentimans Mandarin and Seville Orange Jigger. Stir gently, adding chocolate bitters if desired. Garnish with a slice of orange and a piece of Terry’s Chocolate Orange.
5. Wilfred’s Pink Ginger Spagliato
A bold yet balanced non-alcoholic twist on a Negroni Spagliato – elegant, bitter, and brilliantly festive.
Ingredients:
- 2 tsp pomegranate seeds
- 30ml Wilfred’s Aperitif
- 30ml Fentimans Pink Ginger
- Alcohol-free Prosecco
- Ice
To make:
Add pomegranate seeds to a champagne glass. Pour in Wilfred’s Aperitif and Fentimans Pink Ginger, top with alcohol-free Prosecco, stir gently, and add ice.
Find out more about Fentimans and its Botanically Brewed premium soft drinks and mixers at: www.fentimans.com.
To learn more about Wilfred’s and its non-alcoholic Aperitif, visit: www.wilfredsdrinks.com.
