For this year’s International Women’s Day, Fentimans has launched a new campaign which celebrates the fearless and inspiring women who support, inspire and drive the drinks industry.
The brand’s ‘She is Fearless’ campaign marks International Women’s Day on Sunday 8 March, but will run throughout the whole of March.
Fentimans is inviting individuals working in the industry, both male and female, to nominate women whose individual actions, behaviours and mindsets have contributed to making a difference in the world of drinks and hospitality, from suppliers and bartenders to brand ambassadors, back of house staff and all areas of retail.
All nominees will receive a Fentimans ‘She is Fearless’ award at their place of work. The name of the award draws inspiration from the company’s iconic logo, Thomas Fentiman’s faithful family dog, Fearless. Not many people realise that Fearless was a female, and living up to her name, she became the two-time winner of Crufts in 1933 and 1934.
To nominate a fearless woman you work with, visit www.fentimans.com/sheisfearless.