Fentimans has added a new raspberry-flavoured soft drink to its premium botanically brewed portfolio.
Sparkling Raspberry has been developed to offer a grown-up soft drink with the bitter-sweet characteristics of the popular British fruit.
The authentic raspberry taste has been achieved through the botanical brewing method, used to make all Fentimans drinks, combined with an infusion of raspberry and natural botanical ingredients. The result is a vibrant and refreshing drink, embodying the taste of freshly picked raspberries.
Sparkling Raspberry is being launched in the brand’s standard 275ml bottle, plus a 750ml sharing format for grocery, supported by an outdoor, experiential and digital marketing campaign.
Fentimans marketing director Andrew Jackson said: “As a pioneer of craft beverages and a flavour innovator, it is satisfying to see an increased number of people seeking premium alternatives to ordinary carbonated drinks. It’s a trend we’ve seen growing over the past few years and it shows no sign of slowing down.
“The introduction of Sparkling Raspberry will continue to build our appeal with a younger audience, who actively seek out interesting brands, which deliver on provenance and quality.”
It follows a rebranding for Fentimans at the start of this year after an investment of £1.2 million, emphasising its premium botanical brewing credentials.