Botanically brewed drinks company Fentimans is to launch two new flavoured tonics to support its range of natural mixers.
Fentimans is rolling out its new Pink Rhubarb and Oriental Yuzu Tonic to capitalise on the growing popularity of consumers seeking flavoured tonics to upgrade the classic G&T.
In recent years, Rhubarb has surged in popularity as a standalone ingredient and as a flavour in premium spirits, especially gin. The new Fentimans Rhubarb Tonic combines the tangy taste of rhubarb with candied undertones, reminiscent of vintage sweets.
With a growing number of people seeking to discover new and different flavours, Yuzu Tonic has been developed for pairing with contemporary gins.
Yuzu is an aromatic and nutritious Japanese fruit with three times the Vitamin C that is found in lemons.
Fentimans marketing director Andrew Jackson said: “Since the launch of our Pink Grapefruit Tonic Water, we are seeing an increasing number of consumers experimenting with different flavour combinations.
“The roll out of rhubarb and yuzu flavoured tonic provides this growing audience with increased flavour options.
“With a continued focus on innovation and leading the introduction of new flavours to the category, we have high hopes for this launch, in what has been an outstanding year for Fentimans, kick started by a £1.2m brand overhaul.”
Oriental Yuzu and Pink Rhubarb Tonic Water will be launched in 125m, 200ml and 500ml size formats.
The launch will be supported by an outdoor, experiential and digital marketing campaign.