Fentimans launches campaign to Save the Botanicals

Soft drinks and mixer brand Fentimans is launching a ‘Save the Botanicals’ campaign for Earth Day on April 22 to raise awareness of endangered British plant species.

A bespoke ‘Save the Botanicals’ cocktail menu will be launched across a number of UK bars over the Easter bank holiday weekend, which this year coincides with Earth Day, an annual worldwide environmental movement to educate the public about the environmental challenges facing the planet.

Teaming up with Plantlife, the wild plant conservation charity, Fentimans has compiled a list of botanicals that are amongst the rarest in Britain.

Each cocktail on the menu is named after and inspired by one of Britain’s most rare indigenous plant species.

The initiative will help to raise the visibility of these wild British species, helping the general public to identify the rare plants when out walking in the countryside as well as offering tips on how to protect them.

Participating bars include Public in Sheffield, Cottonopolis in Manchester, Her Majesty’s Secret Service in Bristol, Mr Foggs and Heads + Tails in London, Plotting Parlour in Brighton, and Fifty-Six North in Edinburgh.

Each bar will be serving a Save the Botanicals G&T, combining The Botanist Gin, House of Broughton Cucumber Syrup and Fentimans Botanical Tonic Water.

The bartenders will also be creating their own signature drink dedicated to one of the endangered plant species, which will be served with a small packet of plant seeds for drinkers to sow in their own private gardens or in local community plots.

Fentimans is working closely with Plantlife to ensure that the seeds are sustainably sourced and given with the correct care advice.

Fentimans Save the Botanicals campaign

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