Fentimans to launch new soft drink made with white jasmine


fentimans jasmine

Fentimans, the specialist in premium botanical soft drinks, has announced plans to launch a new flavour made with white jasmine flowers.

Available from March 1, the new Sparkling Lime and Jasmine drink will be a sophisticated, complex and refreshing drink that is aimed at a growing group of consumers seeking an alternative to alcohol.

In line with Fentimans’ other natural soft drinks, it is made using a traditional botanical brewing technique to create a high-quality product.

Andrew Jackson, Fentimans head of marketing, said: “Premium drinks that act as an alternative to alcohol represent a significant growth opportunity within the adult soft drinks category. This is driven by more and more people choosing to limit their weekly alcohol consumption or taking alcohol sabbaticals.

“The latest government research shows that a fifth of adults now opt to abstain from alcohol altogether and this is another factor driving the growth of premium alcohol replacement drinks.

“We believe that the launch of Sparkling Lime and Jasmine drink will benefit from consumers moderating the amount of alcohol they consume, which is a growing trend as people strive for a healthier lifestyle.”

Eldon Robson, managing director of Fentimans, added: “The combination of the authenticity of the Fentimans brand combined with Sparkling Lime and Jasmine being a credible alternative to alcohol, provides strong reassurance that this new innovation will be yet another success for Fentimans.”

According to Fentimans’ tasting notes, it is a light but finely balanced liquid with a distinctive botanical aroma. The initial refreshing bitterness on the tongue is quickly balanced by the botanical sweetness of lime flower, hyssop and myrtle to leave a clean, dry citrus note. The aroma comes from a complex mix of botanical infusions including white jasmine flowers.

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