A new super-premium mixer is to be added to the premium range from leading soft drinks producer Fentimans.
Connoisseurs Tonic Water has been developed to accentuate and amplify the delicate botanical flavours found in artisanal and premium gin.
It has a smooth taste profile that has been achieved by the infusion of natural botanicals and the careful blending of clean, subtle and natural flavours.
It will be launched in 125ml, 200ml and 500ml bottles, supported by an experiential marketing and digital campaign, ahead of a major above-the-line communications campaign planned for the spring.
It follows the £1.2million rebranding of the Fentimans range which is botanically brewed, with a heritage dating back to 1905.
Fentimans marketing director Andrew Jackson said: “As more and more consumers continue to have heightened quality expectations and as renowned flavour innovators, it’s important that Fentimans create drinks that meet the needs of an increasingly discerning and knowledgeable audience.
“With the development of Connoisseurs Tonic Water, we have created the crème de la crème of tonic that will delight even the most ardent connoisseurs.”