Botanically brewed drinks company Fentimans is adding an “quintessentially British” apple and blackberry variant to its range just in time for spring.
To create the new flavour, the botanical brewing method – used to make all Fentimans drinks – is combined with crisp orchard apples and blackberries.
According to Fentimans, the recent boom in craft drinks has created a new discerning consumer who expects differentiated flavour experiences and premium quality options above and beyond ordinary carbonated drinks. Apple & Blackberry is said to embrace these trends.
Fentimans’ marketing director Andrew Jackson said: “Being British is embedded in the DNA of the Fentimans brand. There is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer.
“Our latest flavour innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavour experience consumers are seeking, with a unique British twist”.
Apple & Blackberry will be launched in a 275ml bottle and 750ml sharing format, supported with an outdoor, digital marketing and experiential campaign.
The introduction of Apple & Blackberry follows on from a raft of new product launches by Fentimans in 2018, including Pink Rhubarb and Oriental Yuzu tonic waters, a Sparkling Raspberry soft drink and premium mixer Connoisseurs Tonic Water.
