Fever-Tree and Patrón Tequila have collaborated for the first time to create the bespoke Fever-Tree Citrus Tonic Water.
Described as a “beautifully balanced blend” of specially sourced citrus including Mexican limes, tangerines and bitter orange, the tonic water has been crafted to pair with Patrón Tequila.
The new Fever-Tree Citrus Tonic Water has been designed to create a range of simple, long, premium mixed drinks aimed at revolutionising consumer thinking – and drinking – when it comes to a tequila and tonic.
Fever-Tree co-founder Tim Warrillow said: “This is an incredibly exciting collaboration. Consumers are increasingly searching for both authenticity and taste.
“Provenance and using the highest quality ingredients is integral to both Fever-Tree and Patron and that is why, in developing our Citrus Tonic, we travelled across Mexico to discover the passionate producers growing the finest citrus fruits enabling us to create a mixer to perfectly complement Patrón Tequila.”
Tim and the Fever-Tree team travelled to Colima, Michoacán, Yucatán and the Democratic Republic of Congo to source ingredients to make the new variant.
Lee Applbaum, global CMO of Patrón, added: “It’s the perfect pairing between two pioneering brands.Together we are recruiting new customers and changing preconceptions. It showcases the versatility of Patrón and mixability of Fever-Tree Tonic.”
Fever-Tree Citrus Tonic Water will available to try in some of the UK’s top bars and restaurants from 12 September, including London based Dandelyan, Quo Vadis and Sketch as well as Hedonist, Leeds, HMSS Bristol and the The Edgbaston, Birmingham.
Key serves will include the iconic Tequila and Tonic as well as a Paloma twist and a Patrón & Fever-Tree Highball.
Bartenders who are past and present members of the Patrón Perfectionists Cocktail Competition will be among the first to receive Fever Tree’s Citrus Tonic Water.