Premium mixer brand Fever-Tree has announced a three-year, £1 million partnership with Malaria No More (MNM) to help combat malaria.
Malaria is the world’s oldest and deadliest disease, which threatens over half the world’s population. After a halving in cases and deaths since 2000, there are now worrying signs of a resurgence. The 2017 World Malaria Report showed an increase in cases for the first time in a decade.
Building on a relationship that began in 2013, Fever-Tree is committing £1 million over the next three years through a number of different initiatives aimed at raising awareness and support for MNM as it leads a global campaign to combat this disease.
The funding will enable MNM to drive forward international efforts to achieve the historic commitment made by 53 Commonwealth Leaders in April 2018 to halve malaria across the Commonwealth by 2023, thereby saving 650,000 lives and averting nearly 350 million malaria cases.
James Whiting, CEO, Malaria No More UK, said: “Fever-Tree’s support and belief in Malaria No More UK to date has been nothing short of life changing.
“Their commitment has helped us to persuade 53 global leaders to commit to halving malaria and inspired pledges of over $4 billion.
“This new partnership gives us the wherewithal and the inspiration to do everything in our power to help deliver on our ambition to be the generation that ends the deadliest disease in history.”
Tim Warrillow, CEO, Fever-Tree, added: “We are hugely proud to be able to extend our support to Malaria No More, for a cause so closely aligned to our roots.
“Tonic water’s origins lie in mankind’s centuries-old fight against malaria, with quinine being given to British soldiers in India in the 19th century to ward off malaria. To counter its bitterness, soldiers began to mix it with water, sugar and their gin rations. This is how the gin and tonic was born.
“Many of the communities where we source our ingredients experience the devastating effects of malaria and I have seen first-hand the amazing work that James and his whole team do. I am hopeful one day we will be able to raise a glass to the global eradication of this disease.”