Fever-Tree, the world’s leading premium mixer brand, is joining forces with Diageo to deliver an exclusive terrace takeover at Bar 31 this winter. Located at the base of the iconic Shangri-La The Shard, London, Fever-Tree and Diageo-owned Johnnie Walker Black will deliver a new drinking experience available to enjoy from October 26th until the new year, providing several carefully curated warming winter cocktails and serves.
The Bar 31 Highball Collection has been put together exclusively with the festive terrace takeover in mind, consisting of five bespoke drinks celebrating the best of seasonal flavours. Visitors to the glamorous drinking hotspot will be able to enjoy a zesty Johnnie and Lemonade or a classic Johnnie and Ginger Ale. Those with a love for the fresh and fruity can go for the more daring Johnnie and White Grape Highball, boasting hints of apricot, whereas vodka lovers can choose a Ketel and Blood Orange Soda to quench their thirst.
The full Bar 31 Highball Collection consists of:
· Johnnie & Lemonade (50ml Johnnie Walker Black Label, paired with Fever-Tree Lemonade)
· Johnnie & White Grape Highball (50ml Johnnie Walker Black Label, paired with Fever-Tree White Grape & Apricot Soda)
· Johnnie & Ginger (50ml Johnnie Walker Black Label, paired with Fever-Tree Ginger Ale)
· Ketel One Vodka & Italian Blood Orange (50ml Ketel One vodka, paired with Fever-Tree Italian Blood Orange Soda)
· Tanqueray London Dry G&T (50ml Tanqueray gin with Fever-Tree Indian Tonic Water)
The Bar 31 Terrace Takeover will be another major partnership between Diageo and Fever-Tree, bringing together two perfectly paired brands to London’s premium alfresco bar and lounge. Picnic benches, soft blankets and snug outdoor seating fill the open-air terrace, creating a casual and cosy vibe to enjoy a winter tipple. Expert bar staff are on hand to ensure that the drinks are made to perfection, complimenting the serves with an array of garnishes and botanicals.
Bar 31’s delicious artisan food menu will also be available, serving up classic pizzas, meat platters and traditional bar snacks including calamari and marinated Mediterranean olives.
Julien Casanova, Director of Bars at Shangri-La The Shard, London, says “We are delighted to unveil our Bar 31 terrace transformation to a cosy winter hideaway this year in partnership with Johnnie Walker and Fever-Tree. Located on the ground floor of the Shard and on the doorstep of London Bridge station, we look forward to welcoming both locals and visitors to our terrace at Bar 31 to warm up and celebrate this festive season.”
Richard Patterson, on-trade London & Regional Sales Manager comments: “We are thrilled to be delivering such a special experience at Bar 31 in partnership with Johnnie Walker, an iconic whisky that perfectly pairs with our range of premium mixers. We’ve helped to carefully craft the Bar 31 High Ball Collection to celebrate the very best of seasonal flavours, and we hope that friends and family alike enjoy the warming serves this winter at the alfresco terrace”.
Craig Watt, Senior Brand Manager for Johnnie Walker, says “The festive season is upon us, and Bar 31 presents not only a cosy terrace setting but also the delicious opportunity to get together with friends and family to try the sweet spice and smoke of Johnnie Walker Black Label, paired perfectly with Fever-Tree premium mixers”
For more information, images and serve recommendations, please contact Chrys Sater, Fever-Tree Communications Manager at chrys.salter@fever-tree.com
