Fever-Tree releases new ginger ales to mix with dark spirits


Fever-Tree ginger ales

Leading premium mixer brand Fever-Tree has launched two new ginger ales to its range suitable for mixing with dark spirits.

Like Fever-Tree’s existing ginger mixers, Smoky Ginger Ale and Spiced Orange Ginger Ale are made with a unique blend of three signature gingers sourced from the Ivory Coast, Nigeria and Cochin.

Smoky Ginger Ale combines these unique gingers with smoked applewood to give a rich smoky character. It has been specially made to pair with American and Irish whiskeys.

The Spiced Orange Ginger Ale combines the gingers with sweet clementines from South Africa and spiced cinnamon from Sri Lanka to be paired with scotch whiskies, rums and brandies.

The new ginger variants are exclusively available in a selection of bars in London throughout September, chosen for their dark spirit expertise, before being launched more widely later this year.

They are being used in bars in the east, such as Black Rock, Super Lyan, City Social, TT Liquor and Callooh Callay, through to establishments in Soho, such as the Shochu Lounge at Roka, Hix and Swift.

They join the existing line-up of mixers suitable for dark spirits: Madagascan Cola, Premium Ginger Ale, Premium Ginger Beer and Premium Soda Water.

Fever-Tree founder Tim Warrillow said: “We have identified the same trends emerging within dark spirits that led to the rise in premium gin consumption, including ‘premiumisation’, the growth of cocktail culture and the rise of craft distilleries.

“The long-term opportunity is huge: globally premium dark spirits including whiskeys, rums and brandies are the most consumed premium spirits, making up 60% of the total premium spirits consumption compared to gin at just 6%.

“As with all products in our range, the latest drinks are made using the highest-quality all-natural ingredients and perfectly complement the flavour profiles of dark spirits, placing us at the forefront of the movement to reignite such classic dark spirit serves.”

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