The Punch Room at the London Edition hotel is the first UK bar to choose a personal barrel from the Woodford Reserve distillery in Louisville, Kentucky.
The Personal Selection Barrel program allows consumers to pick the batch that suits their palette, allowing them to bottle the flavours they love most in Woodford Reserve.
Customers can choose to visit the distillery to select their barrel and talk to the master distiller, have three distinct flavor profiles sent to them for selection or ask the master distiller for his choice.
As part of the package customers will receive 180 one litre bottles of Woodford Reserve Personal Selection adorned with personalised labels and a plaque with your name or company name displayed at the distillery.
The London Edition’s Personal Selection Barrel was the culmination of the Punch on the Road tour of the US in May last year, where the Punch Room team visited New York, Louisville Kentucky and Chicago within the space of a week, all with help of Woodford Reserve.
The Punch Room team made their drinks at the finest bars in these cities – and since then The Punch Room and Woodford have collaborated to visit the best bars of Oslo, Stockholm and Amsterdam.