Yorkshire-based soft drinks company Fitch Brew Co has launched a range of flavour-infused Sparkling Cold Brew tea to the UK market.
To create the two variants – Rosehip, Hibiscus & Elderflower and Chamomile & Ginger – premium loose leaf tea is infused with a blend of flavours before carbonation and the cold brewing process takes place.
The ingredients used have been selected for their health benefits. Rosehip is thought to boast the immune system and support digestion while hibiscus reduces blood pressure and can even aid weight loss. Alternatively, chamomile and ginger are renowned for helping inflammation and calming properties.
Emily Fitch-Deeley and Andy Deeley, founders of Fitch, said: “We are a pioneering soft drinks brewery on a mission to disrupt tradition. We want to forge a new path within cold brewing, which has seen phenomenal growth over the past few years and is now booming in the UK.
“Cold Brewing is a pioneering brewing method that creates an integrity within the flavour profile. At Fitch, we’re applying our proven cold brewing technique to our new range of sparkling teas and are excited to continue to inspire with our flavour combinations.”
The release of Fitch’s Sparkling Cold Brew teas follows the successful roll out of the brand’s range of five Cold Brew coffees, which includes the “UK’s first” canned Cold Brew coffee flavoured with blood orange.