Flavoured rum made from Punjabi sugarcane launched in UK

Five Rivers Rum

The UK’s first flavoured white rum using premium sugarcane from Punjab in India has been launched, based on the owner’s old family recipe.

Sanghera Rum Company has introduced Five Rivers commercially in the UK this month, named after the five rivers that travel across the Punjabi plains and give the region its name which means “land of the five waters”.

The company is headed by entrepreneur Taj Sanghera who has packaged a rum that has been distilled for over 150 years by five generations of his family using five key ingredients that are said to “captivate all five senses”.

Five Rivers is distilled from jaggery sugarcane juice, or “gur”, and then fused with the natural flavours of fresh orange and green grape. The result is a smooth rum designed to be sipped neat but versatile enough to be mixed into classic cocktails such as a Daiquiri.

The design of the tapered bottle reflects the spirit’s fusion of tradition and modernity. It is priced in retail at £35 but was introduced to the on-trade at the Imbibe Live show in London this month. It has ABV of 40%.

Taj said: “I’m honoured to bring my ancestors’ recipe to the market. Back home in India people love rum, it is a big part of our culture. I’m really excited to be able to bring the distinctive Indian-style rum to the UK for the first time.”

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