Floral artist and Sipsmith celebrate juniper


sipsmith gin juniperA gin experience has been created by craft spirits producer Sipsmith with floral artist Rebecca Louise Law, celebrating the key ingredient of juniper.

The sensory gin-inspired display opened yesterday (September 6) at garden centre The Chelsea Gardener in London and runs until Sunday September 26. It includes a G&T pop-up bar Wednesdays to Sundays.

Rebecca has transformed a greenhouse into a botanical work of art using juniper and copper wire paying homage to the copper pot stills at the Sipsmith distillery in Hammersmith, west London.

It provides visitors with an opportunity to learn about the plant alongside tasting Sipsmith’s London dry gin. The display aims to be fully immersive, encouraging consumers to use all of their senses to experience juniper.

A member of the Sipsmith team will be on hand to informally talk guests through the history of juniper and gin and provide an introduction to gin production, from botanical to bottle.

Fairfax Hall, co-founder of Sipsmith, said: “We wanted to work with Rebecca to create a sensory installation in which Sipsmith fans and gin aficionados could learn about the key ingredient in their favourite drink.

“Guests will see the plant in its natural form, step on juniper berries to release the piney, resinous aromas, touch the display and nose the foliage before finally tasting our gin.

“We’re delighted to be working with The Chelsea Gardener – it’s a stunning space right in the heart of London and just four miles away from our distillery.”

The installation at 125 Sydney Street is open Monday to Friday from 11am to 7pm, Saturday from 11am to 6pm and Sunday from midday to 6pm.

The G&T pop-up bar is open Wednesdays from 5pm to 7pm, Thursdays and Fridays from midday to 7pm, Saturdays from midday to 6pm and Sundays from midday to 5pm.

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