Fluid Group creates late bar in Newcastle revamp


All Seeing Eye ASE Blackie Boy NewcastleA new late-night bar has opened as part of the refurbishment of the Blackie Boy in Newcastle upon Tyne city centre.

The All Seeing Eye (pictured), or ASE, has been created out of a rarely used function room on the first floor, stripped back to expose brickwork and opened up into the rafters to create a downtown New York City vibe.

The project was carried out by the Blackie Boy’s owner Star Pubs & Bars – part of Heineken – with lessee Fluid Group, the Tyneside-based multiple bar operator headed by Oliver Vaulkhard.

It also included a complete overhaul of the Blackie Boy, which is on the Groat Market. The All Seeing Eye can be accessed from the Blackie Boy or Fluid Group’s sister venue, Perdu.

Dave Walker, Fluid Group area manager, said: “The ASE is a cutting-edge late-night venue and part of the evolution of the Newcastle nightscape.

“Investment in the site has enabled us to create an amazing experience for customers that they won’t find anywhere else in Newcastle.

“We’re excited by the extensive menu of cocktails, wine and premium drinks including Heineken Extra Cold and have installed the latest Heineken Smart Dispense technology which guarantees exceptional quality beer and cider every time.”

Chris Jowsey, trading director at Star Pubs & Bars, said: “The Blackie Boy is run by a very experienced operator with high standards and an understanding of what customers want, which is what has made Fluid Group so successful.

“Fluid Group recognises the need to review, refine and continue to invest in their pubs to keep them current and attract customers in an increasingly competitive market. It is no longer enough to open the doors and expect customers to come to you – it is all about raising the bar, giving customers that bit extra and offering them the very best.

“Heineken is passionate about beer and cider quality, about service and the quality of pubs so we’re delighted to be investing to help entrepreneurs like Oliver realise their vision and create great pubs with long-term sustainable futures.”


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