A focus on developing the casual dining offering at Grosvenor Casinos allowed the business to deliver £15million worth of food and beverage sales in 2014.
The company has announced that its food and beverage sales saw a year-on-year uplift of 6% last year, supported by value-for-money promotions and allowing customers to “eat everywhere”.
Kevin Boyle, head of food and beverage at Grosvenor Casinos, said: “Over the last year we’ve focused on growing our food and beverage offering to maximise the opportunities presented by casual dining.
“More consumers are now choosing to eat out but aren’t looking to break the bank, and offering great deals that deliver value for money in a relaxed environment has allowed us to grow this area of the business.
“This, coupled with our less formal approach to dining in the casinos, means that customers visiting for transactional gaming are able to dine wherever they wish to ensure they feel comfortable and doesn’t distract from our core casino offering.”
In 2015, Grosvenor Casinos’ menu will evolve to respond to the growing trend for sharing food. “Grazing and snacking have become major consumer eating trends and we’re going to tap into this demand by leading our menu with grill dishes including snacking and sharing options,” Kevin said. “This will also help us build on our upscale casual dining approach.”
Grosvenor Casinos has also created further interest in its food and beverage through the entertainment offering available in its casinos, in particular its G format casinos in Luton, Reading and Didsbury, Manchester.
Kevin said: “We offer a wide range of entertainment at our casinos nationwide. From live screening of sporting events such as football and rugby through to incredible shows from Tony Christie and The Real Thing, we pride ourselves on providing something for everyone.
“Offering great entertainment is an excellent footfall driver for our casinos and we’re looking to build on this in 2015 and turn this into revenue and profit growth. We have some fantastic acts and shows in the pipeline that will help us achieve this.”
Pictured is a salad with salmon and roasted vegetables, one of the dishes available at Grosvenor Casinos.