New innovations and game-changing ingredients are raising the bar at Food Matters Live, taking place on 19 and 20 November at ExCeL London.
From increased sugar taxes to falling consumer demand for alcohol, the drinks industry is facing unprecedented change. Industry experts, innovators and market analysts will be offering unmissable insights into these latest drink trends at Food Matters Live 2019.
During the packed two-day programme, more than 250 expert speakers will take to the stage during live demonstrations, debates and seminars to examine how the beverage industry can successfully adapt to these new market trends and capitalise on emerging opportunities.
Debating the growth of the alcohol-free movement and the impact it will have on the drinks industry will be Chris Fung, former CEO of Crussh Fit Food, Meeta Gournay, founder and CEO of Three Spirit, and Matt Mullock, client director at CGA. The trio will be examining the consequences of an 18% drop in alcohol consumption since 2004, and the growing demand for low-alcohol, gluten-free beers, natural low-sugar sports drinks and healthier juices.
As demand for healthier beverages grows, Food Matters Live 2019 also taps into the growing market for digestive-friendly drinks, and introduces some of the innovative companies benefitting from the expanding market. Based in west Yorkshire, Equinox has gone international with its organic Kombucha tea, while Genie Living Drinks will be introducing a range of gut-friendly drinks with no added sugar.
Meanwhile, industry insiders and regulatory bodies will be examining the impact of controversial sugar taxes on the on-trade as the government aims to address excessive sugar content in beverages.
Amy Glass, a senior executive at the Food and Drink Federation, will be one of the seminar speakers looking at how the industry has responded so far to the legislation, while Cathy Capelin, strategic insight director at Kantar World Panel UK, will be exploring consumer appetite and acceptance for industry-led calorie reduction.
Technology is fast catching up with consumer and government demands for great tasting healthier low-sugar drinks. In the Innovative Ingredients Live theatre Mike Bagshaw, owner and founder of International Taste Solutions, will be demonstrating how his new technology can cut sugar content in food and beverages by up to 50% with no impact on flavour or texture.
At the heart of Food Matters Live 2019 is a unique opportunity to make contacts and grow businesses. Through Match – Meet the Buyer visitors will be able to pre-arrange one-to-one meetings with buyers and distributors of innovative ingredients and drink products, join exclusive tours and participate in business roundtables.
For entrepreneurs with a creative idea for a new drink product, the team from DrinkPreneur will also be on hand to guide and inspire with essential information about the beverage industry.
Food Matters Live director Briony Mansell-Lewis said: “Consumers are increasingly demanding drinks and concepts which reflect health and wellbeing trends. Food Matters Live 2019 has brought together some of the biggest brands and disruptive producers who are responding to the changes in the beverage market and producing truly innovative products.”
To find out more and to register, visit www.foodmatterslive.com/2019.