Campari UK has announced that three former bartenders have taken on roles as brand ambassadors for its whiskies, rums and Bulldog gin.
Sam Kershaw, formerly of The Dark Horse in Bath, has been appointed to spread the word about American whiskey Wild Turkey and scotch whisky Glen Grant. He has also worked at Callooh Callay in London and Opal Lounge and Tigerlily in Edinburgh.
Russell Burgess (pictured), formerly of London bars Loves Company, The Box and Mahiki, is now working on the Jamaican Rum portfolio and focusing on Appleton Estate, Wray & Nephew and Koko Kanu.
James Coston has formally joined as ambassador for Bulldog gin after the brand was bought by Gruppo Campari earlier this year. James was Bulldog ambassador before the acquisition, having previously worked as brand ambassador for Monin cocktail ingredients. He started his career as a bartender, working at Leeds bars Jake’s Bar & Grill and Trio.
The ambassadors are responsible for bartender training and education, consumer events and masterclasses, and trade shows.
Campari UK is also working with Paolo Tonellotto of The Hide Bar in London and Joe St Clair-Ford, formerly of Disrepute and Sovereign Loss, to do work on consumer and bartender engagement for its iconic Italian portfolio.
Paolo and Joe are dealing with bars and consumers across the country to talk about the heritage and key serves for the brands that include Aperol and Campari.
Pietro Mattioni, managing director of Campari UK, said: “We are thrilled to welcome our new ambassadors into the Campari UK family. We are passionate about supporting and recognising the great bartending community in the UK so it is our pleasure to be working more closely with them to help share our exciting brand stories and excellent liquids to bartenders and premium spirits drinkers for the ultimate drinking experience.”