Four Roses Bourbon has introduced new sharing jugs to help operators entice drinkers and increase sales over the summer months.
Four Roses is unlike any other Bourbon. Perhaps it’s because only Four Roses handcrafts ten distinct and extraordinary Bourbon recipes, the process of blending the recipes together is called mingling.
The brand’s UK distributor Spirit Cartel believes that the sharing jugs will help to increase the sale of Four Roses Bourbon over the summer by enticing new consumers to the category.
For the summer, Four Roses Bourbon suggests mixing the Kentucky Peach Iced Tea, a combination of Four Roses Bourbon, lemons and peach iced tea, and serving in the new sharing jugs.
A selection of point of sale material will be available to help push the serve in UK bars.
The Four Roses Bourbon branded jugs are stocked in a number of outlets, including Bodean’s bar and restaurant in Soho and Cane & Grain Manchester.
Please contact firstname.lastname@example.org if you are interested in listing the jugs in your venue. Limited quantities available.