Four Roses launches the ‘summer of mingle’ with sharing jugs

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Four Roses Bourbon has introduced new sharing jugs to help operators entice drinkers and increase sales over the summer months.

Four Roses is unlike any other Bourbon. Perhaps it’s because only Four Roses handcrafts ten distinct and extraordinary Bourbon recipes, the process of blending the recipes together is called mingling.

The new metal sharing jugs, which are designed for four people, encourage whisky sharing and “mingling” between customers in a bar environment – particularly outdoor terraces.

The brand’s UK distributor Spirit Cartel believes that the sharing jugs will help to increase the sale of Four Roses Bourbon over the summer by enticing new consumers to the category.

Not only do the jugs help improve the consistency of serves, the vessels also provide a time efficient and cost effective solution for busy bartenders.

For the summer, Four Roses Bourbon suggests mixing the Kentucky Peach Iced Tea, a combination of Four Roses Bourbon, lemons and peach iced tea, and serving in the new sharing jugs.

A selection of point of sale material will be available to help push the serve in UK bars.

The Four Roses Bourbon branded jugs are stocked in a number of outlets, including Bodean’s bar and restaurant in Soho and Cane & Grain Manchester.

Please contact info@spiritcartel.com if you are interested in listing the jugs in your venue. Limited quantities available.

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