On-trade distributor Highball Brands is bolstering its artisanal spirits portfolio with the addition of Foxhole Spirits’ gin expressions.
Foxhole Spirits specialises in the development and production of premium spirits using resources that would otherwise go unused; promoting sustainability through innovation to create high-quality products that are “honest to their origins”.
The brand’s premium offering, Foxhole Gin, is made from a grape spirit base produced from the surplus grape juice reclaimed from the English wine industry.
The “velvet-textured” gin is said to have “unique floral characteristics, balanced with grapefruit and lemon zest”.
Co-Founder and managing director of Foxhole Spirits James Oag-Cooper, said: “We’re thrilled to team up with Highball Brands as we feel our ambitions are so neatly aligned; we’re both growing companies who not only emphasise taste and quality but stand for creativity and sustainability too.
“Highball has fostered such a great portfolio, and we know that Foxhole Spirits will nestle comfortably into its new family.”
Fabrice Limon, co-founder of Highball Brands, added: “Foxhole Spirits is a great addition to our portfolio which focuses on bringing the most exciting brands to the on-trade.
“We’re passionate about working with brands that not only produce great liquid but who do it in a thoughtful and impassioned way. We are over the moon to welcome Foxhole Spirits into the Highball Brands family.”