Hollywood star Mila Kunis has been learning about the history and production of Jim Beam bourbon after becoming official global partner and spokesperson for the brand.
In this film, she is given an in-depth tour of the Jim Beam American Stillhouse Distillery in Kentucky by seventh-generation master distiller Fred Noe.
Mila will play a leading role in Jim Beam’s new Make History campaign that will reach more than 100 markets worldwide. It will include TV advertising in the brand’s largest markets including the UK where it will premiere on March 17.
Kevin George, senior vice president and chief marketing officer at Beam Inc, said: “Jim Beam has been making history by producing the world’s finest bourbon through seven generations of family distillers, and this partnership signifies a truly new era for the brand – an era in which we push boundaries even further, attracting new fans across the globe and continuing the great growth we’ve enjoyed on the brand.
“Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner.
“Anyone would want to share a Jim Beam with Mila. We love that about her, and couldn’t be happier to have her join the Jim Beam family.”
Mila first found fame voicing Meg Griffin in cartoon series Family Guy but has gone on to star in hit Hollywood films such as Black Swan, Friends With Benefits, Ted, Max Payne and Forgetting Sarah Marshall.
She said: “As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family.”