People 1st helps Scottish bars capitalise on 2014 events


commonwealth games glasgowFree resources have been launched to help Scotland’s hospitality industry to capitalise on major events in 2014 including the Glasgow Commonwealth Games.

The People 1st Training Company has created a downloadable online guide focusing on how they can capitalise on the games and other events such as the Ryder Cup.

In addition, businesses with up to 250 staff will be able to claim free passes for the WorldHost Insights customer service e-learning programme.

The guide, called “Ahead of the Games”, contains practical hints and tips for businesses close to the events as well as links to additional resources that will help them maximise the opportunities on offer throughout 2014.

Topics covered include employee engagement, skills and training and maximising your business’s presence online. It also includes lessons learnt from the London 2012 Olympic Games and Vancouver 2010 Winter Olympics.

The WorldHost Insights programme gives staff a one-and-a-half-hour introduction into how to connect with customers, communicate effectively with disabled customers and those from other cultures and go the extra mile.

Including elements of the training used to prepare thousands of staff and volunteers for the London 2012 Olympic Games, it also helps participants to test their skills and knowledge, and ultimately learn why their role has such an impact on the customer experience.

The programme is designed to help staff who have never been trained in customer service and those who want to refresh their skills. Participants receive an official WorldHost certificate after completing the programme.

The guide highlights other key events such as Homecoming Scotland, a year-long programme of events and activities to showcase all that’s great about Scotland, from food and drink events to arts and heritage.

One million tickets have been sold for the Commonwealth Games alone, and an extra 100,000 visitors are expected in the three years following the event.

David Allen, director of Scotland for People 1st, said: “This is going to be a pivotal year for the Scottish visitor economy and it’s important that businesses don’t miss out on the opportunities provided by increased visitor numbers and media attention.”

He highlighted figures released by the Office for National Statistics that revealed that, after the 2012 Olympics, London attracted more visitors than any other city destination in the world during summer 2013.

“We want Scotland to experience similar success and our ‘Ahead of the Games’ guide gives businesses practical tips to capitalise not only on the Commonwealth Games, but on other events taking place across the nation for Scottish Homecoming.

“Delivering a warm welcome is also going to be vital – 88% of UK hospitality and tourism businesses we surveyed said that customer service is the most important skill needed in their business over the next three to five years. That’s why we wanted to give small and medium businesses something that will help them wow their customers and secure repeat business.

“The WorldHost Insights programme is flexible and easy for small businesses to use. As it’s all based online, there’s no need for staff to take time off work to train and it won’t cost anything to the business.”

The full report “Ahead of the Games 2014” can be downloaded at www.people1st.co.uk/scotland.

Businesses can register to use the WorldHost Insights programme at http://sme.worldhost.co.uk/.


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