Free Uber ride on Budweiser this December!

In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December.

Part of a wider campaign that draws a hard line on drink driving, the initiative encourages people to pre-plan their journeys home and ensures revellers get home safe during Christmas and New Year.

The campaign also features the UK television debut of Budweiser’s Helen Mirren ad, which featured at the Super Bowl this year. The Oscar-winning British actress is the star of a 60-second advert which delivers a straight-talking, uncensored and powerful responsible drinking message to the UK – making no excuses for drink drivers.

Steph Okell, marketing manager, Budweiser UK, said: “Despite all the reasons not to, people are still drinking and driving. This Christmas Budweiser is communicating in a bold, new way to put a stop to that. Our Helen Mirren advert addresses the issue of drink driving in a straight-talking, unconventional tone: a wake-up call to start as many conversations as possible and get people to plan their journey home during the biggest party season of the year.”

Budweiser’s advert will launch across Sky channels and in cinema from 1st – 31st December 2016, as well as digital platforms including Snapchat and Facebook from 5 December. Budweiser and Uber will also be revealing an additional element to the campaign in the final countdown to Christmas – aimed specifically at reducing drink driving on Christmas Eve. To get the offer, new users simply have to download the Uber app and enter BUD2016 into the promotions function.

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