Freedom adds new beers alongside rebranding

freedom 2015 new look

Staffordshire’s Freedom Brewery is adding new beers to its core range alongside its first major rebrand in 10 years.

It has introduced East India Pale, a modern lager inspired by IPAs, and King Koln – its homage to the classic Kölsch lager from Germany. East India Pale is available now while King Koln will be released in November.

The new look reflects Freedom’s ethos of being “ethical, contemporary, authentic and honest”. Font badges and bottle artwork have been updated for Freedom’s core 4% ABV Authentic Lager and Organic Helles which have not changed their recipes.

The lager brewer, whicch has expanded its brewery operations to triple capacity, appointed agency Back to Front to design the striking new identity using hand-drawn typography and imagery that is unique to each beer.

Also in the range are Liberty Pils, a contemporary Pilsner at 4.4% ABV, and Boston Beech, a ruby-coloured American-style red beer at 4.7% ABV, inspired by Munich Dunkel beer. They come in 50-litre kegs and 330ml bottles.

Andrew Taylor, director at Freedom Brewery, said: “We continue to grow our brewery organically and after an extensive brewery expansion it was natural for us to look at our range to ensure our offering matched our ethos. We dedicate all of our time to producing great-tasting, authentic lager that is brewed sustainably and we feel our new range reflects this.”

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