People working in the on-trade will win experiences such as sky diving and rock climbing in an initiative launched by Freedom Brewery to support sustainability.
The brewer is running the competition in partnership with the Sustainable Restaurant Association (SRA) which helps bars, pubs and restaurants be more sustainable with food and drink.
Each month from January until July 2018, members of the SRA who stock Freedom beers will be eligible to put forward one member of their staff to win a “Freedom Experience”.
Successful applicants, or “The Freedom Seekers”, will be able to select one activity from a list created by the brewery, all provided by companies committed to sustainability.
It ties into Freedom’s 25th Hour Campaign, which inspires individuals to find an extra hour within their day to pursue a passion and find the time to try new experiences.
Through the 25th Hour Campaign, Freedom Brewery has highlighted the nationwide issue of the lack of time, with three-quarters of British adults saying there are not enough hours in the day.