Staffordshire-based Freedom Brewery is targeting Brits taking part in Veganuary by offering its range of natural and vegan-friendly brews.
While some consumers give up alcohol completely for Dry January, others are taking part in Veganuary, a charity-led campaign encouraging people to try a vegan diet for the month of January, and throughout the rest of the year.
A large proportion of alcohol on the market is not vegetarian or vegan, however Freedom Brewery is one brand that fits the gap.
The vegan range includes: Freedom Lager (4.0% ABV), Freedom Helles (4.8% ABV, certified Organic by the Soil Association), Freedom Pale Ale (4.4% ABV) and Freedom Pils (4.2% ABV).
Not only are all Freedom beers 100% vegan, but all of the products are produced naturally and responsibly.
Brewed using natural spring water from their own source, the beers are naturally carbonated and unpasteurised, with no chemicals or heat treatment. The waste water from the brewing process is naturally filtered through anaerobic aspiration as it passes through multiple reed beds.
Freedom is about to undergo a transformational rebrand with a new campaign planned for 2019. This begins with the Veganuary campaign and as an official sponsor of Veganuary.