Leading cava producer Freixenet is expanding its range in the UK with a prosecco as well as adding a rosé to its Ice range of sparkling wines for serving over ice.
Using high-quality Glera grapes from the Veneto region of Italy, the Spanish company has created a prosecco which has proved to have the “perfect” profile for the British palate after extensive taste tests. It has fresh floral and citrus aromas, along with flavours of ripe lemon, green apple and grapefruit.
After the popularity of Ice launched last year, the new Freixenet Ice Rosé is a blend of Garnacha, Pinot Noir and Chardonnay grapes that offers intense aromas of woodland fruits, raspberries, sloes and strawberries, with a hint of aniseed and sweet spices to finish. Like the original Ice, it is best enjoyed over big cubes of ice in a large wine glass.
Both new wines come in stylish, striking bottles designed for stand-out. They will be showcased alongside the rest of the portfolio from a new vintage van touring festivals and outdoor events this summer including Kew the Music and Kendal Calling in July and Bestival in September.
Best known for its cavas, Freixenet has wineries around the world as far flung as Mexico and Argentina. This, combined with its 150 years of sparkling wine heritage, led the company to develop its own premium prosecco.
Liza Madrigal, Freixenet’s marketing director for the UK and global travel retail, said: “Our highly skilled winemaking team wanted to produce an exceptional prosecco that comes with the reassurance of quality the Freixenet name brings.
“With our team in the renowned Veneto region, employing technical expertise, we’ve produced a wine that we’re enormously proud to include in our range.
“Freixenet Prosecco is not just another prosecco. It’s a high-quality product, created via extensive research into every aspect of this hugely popular varietal, from the liquid itself, to the packaging.
“We’re confident in this new product bringing us even closer to becoming the number-one choice for sparkling wine with consumers whilst continuing to add value to the category.”
The development of Freixenet Ice Rosé came after last year’s launch of Ice proved that consumers were willing to try something new,” Liza added.
“We wanted to create a new way to enjoy this popular varietal, to have during the summer months. Using our wine expertise, we hand-selected two of the finest red grapes to produce a wine that delivers a touch of spice, brings freshness and flavours of summer berries, to achieve the optimum rosé profile.
“We are confident this new sparkling wine will be at hit amongst the rosé drinkers.”