FRIARWOOD EXPANDS ITS PORTFOLIO FROM FINE WINES INTO THE WORLD OF PREMIUM SPIRITS


Established as the cornerstone of elegance and distinction in the world of fine wines for over half a century, Friarwood is thrilled to announce its expansion into the world of spirits. Upholding its enduring commitment to excellence, Friarwood exclusively introduces four distinguished brands to the UK market: Tromba Tequila, Per Se Aperitivo, Sash & Fritz Vodka, and Ron Carúpano.

Since its foundation in 1967, Friarwood has distinguished itself as an importer, distributor, wholesaler, and retailer, gracing the UK market with two boutique shops in London located in Parsons Green and Wimbledon Village. Today, blending its treasured heritage with modernisation efforts under Ben Carfagnini’s leadership since 2015, the brand is ready to make a significant impact in the spirits industry.

Throughout its history, Friarwood has consistently delivered the finest wines to its discerning customers. In recent years, a growing interest in spirits has been observed among their dedicated wine enthusiasts and on-trade clients. These continual inquiries signalled more than just curiosity; they highlighted a latent demand and opportunity.

In response to this feedback and observing the evolving market dynamics, Friarwood decided it was the opportune moment to enrich its portfolio with spirits. This decision represents more than mere diversification, it reflects the brand’s commitment to proactive customer engagement and its ambition to consistently meet and exceed expectations.

Friarwood’s rigorous selection process is a testament to their unwavering dedication to quality and authenticity. Every spirit, hoping for inclusion in their esteemed portfolio, undergoes a meticulous assessment based on its distinctiveness, heritage, quality, and pricing positioning. In the same

meticulous manner, they have used to handpick their exceptional wines, Friarwood selects their spirits collection to ensure it is reflective of the world’s best in class.

Friarwood’s Managing Director, Ben Carfagnini, commented: “We are profoundly proud and enthusiastic to welcome these distinguished brands into the Friarwood fold. Each brand, reflecting the pinnacle of craftsmanship and dedication, aligns perfectly with the UK market’s increasing appreciation for premium craft spirits. This strategic addition not only marks a pivotal chapter in Friarwood’s history but also reinforces our unwavering commitment to championing family-owned brands of unmatched quality to our valued clients.”

Nelson Bernardes, Marketing Manager – Head of Spirits Portfolio, added: “It is a true privilege to incorporate such prestigious brands into the Friarwood portfolio. Each embodies a rich blend of craftsmanship, dedication, and authenticity. The teams behind Tromba Tequila, Per Se Aperitivo, Sash & Fritz Vodka, and Ron Carúpano have poured their heart and soul into creating spirits of the utmost quality, and we are thrilled to partner with them. Their vision aligns seamlessly with Friarwood’s principles. As we progress, we are ideally positioned to advocate for these brands and grow their presence across the UK.”

*All products are available directly to consumers on Friarwood’s website:
https://www.friarwood.com

For press enquiries and further information, please contact: Nelson Bernardes, Marketing Manager – Head of Spirits Portfolio, Email: nelson@friarwood.com, Phone 020 7736 2628

About Friarwood

Friarwood is an independent fine wine merchant that has set an unparalleled standard in the UK market for over 50 years. Friarwood operates as an importer, distributor, wholesaler, and retailer with two boutique shops in London. With a profound commitment to quality, the brand has become synonymous with elegance and exclusivity in the wine sector. Under Ben Carfagnini’s leadership since 2015, the company has embraced modernisation, including the launch of an e-commerce platform, whilst always valuing its storied past. Today, capitalising on their deep market insight, Friarwood embarks on a new journey venturing into spirits, setting the stage for another era of unmatched excellence.

https://www.friarwood.com

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