Frizzenti adds fizz with pop-up and tap

Frizzenti tapThe growing popularity of prosecco in the UK has led wine brand Frizzenti to introduce a tap dispenser for the Italian sparkling wine for bars, pubs and clubs.

The tap serves both Frizzenti Classico and pink sparkling wine Frizzenti Rosato, making it easier for the on-trade to offer by-the-glass serves.

It has also created a pop-up prosecco bar which is touring horse racing events, concerts and food festivals. Serving Frizzenti Classico and Rosato by the glass, it is made from a restored 1970s Citroen van.

Frizzenti managing director George Workman said: “Prosecco is the world’s fastest-growing sparkling wine with sales nearly doubling in the UK in the past year. Consumers are actively seeking out the iconic Italian sparkling wine so, to satisfy demand, licensees should ensure they provide a by-the-glass solution in addition to selling it by the bottle.

The reusable 20-litre kegs can be installed under the bar or in the cellar. It also makes it easier for bars to offer sparkling cocktails such as a Bellini, Spritzes and twists on classics such as a Mojito.

Frizzenti Classico is made from Glera grapes using the classic Charmat method, bottled at 10.5 per cent ABV. The rosato is made from Pinot Nero and Raboso grapes and has the same ABV.

The pop-up prosecco bar can currently be seen at this week’s Whitstable Oyster festival in Kent which runs from July 27 to August 2.

“Prosecco is booming and this is evidenced by the crowds drawn to our mobile bar,” Workman added. “Consumers are looking for affordable luxuries to treat themselves and this iconic Italian fizz satisfies this need. The on-tap pour is quick which means minimal queuing and speedy service.”

Frizzenti Van

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