Frobishers extends range with delicately carbonated juice drinks


Frobishers Classics

Premium juice brand Frobishers has extended its portfolio with the launch of a range of delicately carbonated juice drinks made with pure fruit juices and spring water.

Frobishers Classics, which are available only in the on-trade, come in three flavours: Sparkling Raspberry, St Clements Orange & Lemon, and Apple, Pear & Elderflower.

Each 330ml bottle in the Frobishers Classics range contains fewer than 85 calories, with fruit tastes that are natural and authentic.

The premium products, aimed at grown-ups, complement the brand’s existing range of juices and juice drinks that have no added sugar and are not made from concentrates.

Steve Carter, sales and marketing director at Frobishers Juice, said: “It’s the perfect addition to the family. Pitched to tap into the growing and lucrative adult soft drink sector, Frobishers Classics has been developed with the same attention to detail and uncompromising approach to taste as the entire Frobishers juice and juice drinks range.

“We wanted to create a new, premium product range using quality ingredients to appeal to the growing number of consumers looking for a stylish soft drink that is lower in calories.

“New Classics are an elegant addition to the soft drink sector. We hope to help expand the choice of soft drinks available to consumers, while offering greater profit margin potential to operators through its premium positioning.”

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