Frobishers links with Loungers for cherry juice launch


frobishers CHERRY juicePremium juice brand Frobishers has teamed up with the 43-strong Lounge and Cosy Club bar group for the roll-out of its new cherry juice.

Launched this month, Frobishers Cherry Juice offers a sweet and sour combination of fresh, ripe cherries and boosts the brand’s adult soft drink range to 16 products.

Last week, Loungers became the first bar operator to stock the new juice alongside Frobishers Tomato, Pineapple, Mango and Bumbleberry Juice and all three Frobishers Smoothies.

Available throughout Loungers’ Lounge and Cosy Club sites, the new listing marks the start of a three-year deal with the premium juice brand.

Loungers operations director Jake Bishop, who runs the company with managing director Alex Reilley, said: “Their juices are top-notch quality and the people at Frobishers really care – two of hospitality’s main drivers.

“The innovation and support from them to deliver a cherry juice drink that we wanted was faultless, and we look forward to developing new market-breaking flavours with them in the coming years.”

Steve Carter, sales and marketing director for Frobishers, said: “In conversation with our on-trade customers, we’ve been able to identify healthy demand for more unusual flavours beyond those we already offer in our premium juice range.

“Cherry Juice was a stand-out choice and the juice is so flavoursome, rich and authentic, it really does represent honest, fresh cherries in a glass.”

The juice is pure, natural and never from concentrate, with no added sugar. Frobishers’ range comes in 10 juice flavours – including Bumbleberry, Mango, Cranberry, Pineapple and Orange – plus three smoothies and three blended juice drinks, available in 250ml and 275ml serves.

Steve added: “We’re delighted by the response we have received from our new Cherry Juice, and to have secured our first listing across Loungers’ sites.

“We really look forward to working with Jake, Alex and the team at Loungers as this new flavour rolls out to market, and to adding value to their excellent and expanding portfolio of venues.”


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