Frobishers Juice has introduced a fourth flavour, ginger, to its new Classics range of sparkling soft drinks.
Sparkling Ginger is made using pressed ginger juice, galangal, juniper and sparkling spring water and joins the three Classics natural fruit flavours launched in the on-trade in September.
Steve Carter, sales and marketing director at Frobishers Juice, said: “Made using galangal and juniper extracts, Sparkling Ginger delivers a really interesting flavour and twist on the ginger theme, responding well to the rise in consumers demanding more sophisticated blends of hot, flavourful spices.
“This new addition to the Frobishers Classics range is not too sweet and packed full of authentic ginger flavour – a palate-cleansing pick-me-up, with fewer than 85 calories per 330ml serve.
“There’s been a major shift in consumer attitudes towards drinking over recent years and the premium adult soft drinks sector is reaping the rewards.
“A move towards the use of higher-quality ingredients and interesting flavours, which match the discerning taste profile of today’s consumer, has made the adult soft drink sector ripe for expansion.”
The first three Classics flavours were Sparkling Raspberry, St Clements Orange & Lemon, and Apple, Pear & Elderflower. They have already gained listings across a broad range of venues including the entire portfolio of restaurant and bar brand Living Ventures.