Fuller’s expands keg portfolio with new IPA


fuller's IPA

London brewer Fuller’s has launched a new beer, IPA, as part of its expanding keg portfolio.

With a deep gold colour, Fuller’s IPA is characterised by spicy, earthy hop aromas with intense hop bitterness balanced by complex cereal malt flavours. Its ABV is 5.3%.

Using a simple name to champion the popular IPA beer style, it is the second addition to the Fuller’s keg range in two months after the launch of Montana Red.

Fuller’s brewing director John Keeling said: “I am continually delighted by our ever-extending keg range. It’s important that whatever the format, our beer has the best, most natural flavour. It’s also great that our UK market can now enjoy IPA alongside our cask and bottled IPA as well as Bengal Lancer.”

The branding, reflecting skill and craft, has been designed by artistic collective ilovedust, which has worked on interiors for groups such as Graphic in London and Meatliquor restaurants.

IPA is available to free trade customers and at selected Fuller’s pubs from this week.

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