FUNKIN COCKTAILS SHAKES UP THE CATEGORY WITH NEW SINGLE SERVE COCKTAIL RANGE


FUNKIN COCKTAILS, the UK’s number one cocktail brand[1] and creator of the nation’s favourite RTD cocktail in retail[2], has unveiled a new Shake and Serve range to help busy outlets cash in on the category.

This new line of ready to drink cocktails from the UK’s first B Corp cocktail brand has been developed with busy bars in mind, enabling bar staff to serve up the perfect quality cocktail in a matter of seconds.

With sales of cocktails out of home totalling more than £680 million last year[3] – a growth of 132%[4] – and nearly 10 million[5] consumers regularly sipping their favourite in pubs and bars, this latest innovation will allow any venue the chance to make the most of this growing market.

FUNKIN’s new Shake and Serve range makes it easier and quicker to get involved. Each bottle contains one perfect serve (140ml) at 10% ABV: simply chill the bottle, shake for 10 seconds and pour to deliver up a beautiful cocktail every time, complete with a foaming head.

The trio kicking off the launch includes Sex on the Beach, Strawberry Daquiri and the UK’s favourite Pornstar Martini, which makes up nearly one in five cocktail orders[6], offering a range which is sure to tickle the tastebuds of cocktail lovers visiting any venue.

“With summer on the horizon and three Bank Holidays over the next month, we know that many consumers will be looking to celebrate with a cold and refreshing cocktail,” explains Ben Anderson, FUNKIN COCKTAILS’ Marketing Director.

“However, we also know that cocktails can be time-consuming and require specialist training, as well as an abundance of fresh ingredients. Here at FUNKIN, we want to make it as easy as possible for every member of a team in the on trade to feel confident in mixing up a delicious drink without investing in fancy new equipment which can be expensive to install and difficult to maintain.

“Our new Shake and Serve range is completely fool proof and delivers an experience comparable to a hand-made cocktail in under ten seconds. And with consumers prepared to splash out an extra £3.50 on a cocktail[7], we’d recommend that every venue makes the most of flourishing cocktail category.”

For further details, please visit the FUNKIN COCKTAILS’ trade hub: https://funkincocktailstrade.co.uk/blogs/how-to/funkin-shake-serve-instant-cocktails.

FUNKIN COCKTAILS Shake and Serve will be available from LWC, Dunns, Drinks Inc, Inverarity Morton, HB Clark, Hills Prospect, Nectar.

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