Funkin creates first premium pickle juice for bars

Funkin Pickle JuiceCocktail specialist Funkin is expanding its portfolio with Funkin Pickle Juice – the first premium branded pickle juice designed for the on-trade.

Funkin has developed the new product to give bars, pubs and restaurants a simple solution for the popular pickleback serve that is gaining momentum in the UK.

The pickleback – a shot of whiskey followed by a shot of pickle juice – is believed to have originated in Brooklyn, New York City, at the Bushwick Country Club.

A combination thought up by bartenders, the pairing of whiskey with the briny, sweet juice from pickled cucumbers acquired the nickname of the “bartender’s handshake”.

Initially reserved for bartenders only, the pickleback quickly became part of the New York bar scene with establishments making their own pickle juice for this new serve.

Funkin Pickle Juice makes it easy for bars to maximise on the popularity of the pickleback by offering a consistent good-quality liquid that can also be used to create other serves that tap into the savoury cocktail trend.

The Funkin Filthy Martini and The Funkin Pickle Mary are the brand’s take on familiar cocktails with a pickle juice twist. See recipes below.

Funkin chief executive Andrew King said: “As innovators in the cocktail industry, we are excited to introduce Funkin Pickle Juice to the UK on-trade. We’ve watched the pickleback trend develop in the US and now we are seeing it being embraced by the trade and consumers in the UK.

“This product provides our customers with a great opportunity to offer a consistent-quality pickleback with speed and accuracy and creatively expand their cocktail menus to capitalise on this savoury trend.”

Funkin’s portfolio is made up of a wide range of high-quality purées, syrups and mixers including one-litre mixes for cocktails such as Piña Colada, Mojito, Cosmopolitan, Strawberry Daiquiri, Strawberry Woo Woo and Margarita as well as its own creations Funkin Brazilian, made with mango, passion fruit, orange and guarana seeds, and Funkin Hollywood made with acai berry, blueberry and raspberry.

Funkin Filthy Martini

50ml Gin
10ml Dry vermouth
35ml Funkin Pickle Juice

Stir and strain into a chilled cocktail glass

Funkin Pickle Mary

25ml Vodka
25ml Red wine
50ml Funkin Pickle Juice
15ml Funkin Pure Pour Lemon
5ml Ginger cordial
1 barspoon of Dijon mustard
100ml Tomato juice
Sea salt
Cracked black pepper
A pinch of red chilli

Mix, stir and pour over ice

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