Cocktail innovator Funkin is expanding its range of syrups with the launch of Funkin Pro Beetroot Shrub Syrup in partnership with Jägermeister and Be At One bar group.
Funkin Pro Beetroot Shrub Syrup is made with natural ingredients including beetroot juice concentrate, rosemary extract and spirit vinegar. Like a traditional shrub infused with fruit juice, herbs and spices, the syrup has a fine balance between sweet and tart and its acidity means it can be used in an aperitif or as an alternative to bitters.
According to the cocktail innovator, shrub flavours are experiencing a resurgence in popularity as both consumers and bartenders are looking to explore and adapt traditional cocktail styles.
Deep pink in colour, Funkin Pro Beetroot Shrub Syrup provides the on-trade with an ingredient that allows bartenders to create cocktails featuring rich, earthy flavours and has been launched to provide the on-trade with a quality and consistent way to create on-trend cocktails.
Working closely with Be At One and the Jägermeister UK team, Funkin has helped to develop a unique serve containing Funkin Pro Beetroot Shrub Syrup, Jägermeister, Chambord and blueberry jam. The Jäger Mega Drive cocktail is available now as a top ten drink on the Be At One menu.
Funkin managing director, Andrew King, said: “Funkin Pro Beetroot Shrub Syrup is the first commercially available shrub on the market and provides outlets with a way to create and serve complex, full flavoured cocktails that are perfectly balanced.”
“Shrubs, which date back to the 15th century, have been making a comeback on cocktail menus. With 47% of consumers looking for ways to enhance classic cocktails by experimenting with ingredients, the Shrub is a perfect offering for ever changing consumer and on-trade demands. Working with Jägermeister and Be At One has been a great partnership which we are now further developing through serves and an expanding shrub range.”
Each Funkin Pro cocktail syrup is carefully crafted to create balanced, versatile cocktails and has no artificial flavourings or colourings.