Funkin launches three new cocktail mixers for on-trade

Funkin mixers

Funkin is continuing with its wave of innovation for the cocktail market with the launch of three new cocktail mixers for the on-trade.

It is introducing Funkin Raspberry Mojito, Funkin Elderflower Collins and a new Funkin Sour Mix this month, helping bars to produce good-quality cocktails quickly in line with the latest consumer trends.

Their launch follows last week’s announcement of two new fruit pureés in its Funkin Pro range for cocktail bartending, Pink Guava and Apriconilla Fleur de Sel.

With the Mojito remaining the UK’s number-one cocktail, Funkin is adding Funkin Raspberry Mojito alongside its original Mojito mixer. Using all-natural ingredients, it is made with high-quality raspberries balanced with English garden mint and Persian limes from Mexico.

Funkin developed its Elderflower Collins Mixer in response to the growing popularity of gin and elderflower. Over the past two years, the gin category has seen a 28% increase in value in the UK with the Collins being the number-one gin cocktail while elderflower is one of the fastest-growing botanical flavours.

Funkin Elderflower Collins is 100% natural, crafted using high-quality Sicilian lemons and British elderflower.

Funkin has relaunched its popular Sour Mix with a recipe using Sicilian lemons, Persian limes from Mexico, pure cane sugar and egg white.

According to the CGA Mixed Drinks Report, 61% of frequent cocktail drinkers consume sour cocktails. Funkin’s Technomic innovation report last year showed the popularity of citrus fruits on menus continued with a 26.6% increase year on year.

Funkin Sour Mix can be used with a number of spirits including whiskey, amaretto, gin and tequila, creating a wide range of cocktails for all seasons.

Funkin managing director Andrew King said: “Funkin is once again at the forefront of innovation working closely with our network of bartenders to develop mixers that are in-demand and respond to consumer trends.

“These three mixers, Funkin Elderflower Collins, Funkin Raspberry Mojito and Funkin Sour Mix, give operators the opportunity to upsell their customers with a range of quality and creative cocktails.

“Our mixer range now includes over 30 products and we are proud to be providing our customers with even more ways to offer consumers the great-tasting cocktails they are after.”

Funkin Sour Mix, Funkin Raspberry Mojito and Funkin Elderflower Collins are available in cases of six one-litre cartons and have a 12-month shelf life.

Funkin Whiskey Sour
50ml Bourbon
100ml Funkin Sour Mix
Shake in a Boston Shaker and garnish with a lemon wheel and a cherry.

Funkin Gin Fizz
50 ml Gin
20 ml Funkin Pro Citric Syrup
25 ml Funkin Sour Mix
Top with soda
Shake first three ingredients and strain into a highball glass. Top with soda. Garnish with lime wheel.

Funkin Raspberry Mojito
50ml White rum
100ml Funkin Raspberry Mojito
Build over ice, or shake and strain over ice.

Funkin Apple & Raspberry Julep
50ml Whisky or bourbon
50ml Funkin Raspberry Mojito
50ml Cloudy apple juice
Build and stir over crushed ice, and add mint.

Funkin Spiced Raspberry Mojito
50ml Spiced rum
100ml Funkin Raspberry Mojito
Build over ice, or shake and strain over ice.

Funkin Elderflower Collins
50ml Gin
100ml Funkin Elderflower Collins
Build over ice, or shake and strain over ice.

Funkin Elderflower Fizz
50ml Funkin Elderflower Collins
100ml Sparkling wine
Build in glass and gently stir.

Funkin Cranberry and Elderflower Lemonade
50ml Funkin Elderflower Collins
50ml Cranberry juice
Top with lemonade
Build and stir over ice.

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