Funkin promotes cocktail mixers for spritzers

Funkin Strawberry Spritzer

Cocktail mix specialist Funkin has begun promoting its products for combining with sparkling wines to create spritzers.

Launched in the US in 2012, the FunkinSpritzers concept creates refreshing summer cocktails by using mixers such as Funkin Brazilian and Strawberry Woo Woo.

For the new activity in the UK, it has partnered wine company Pernod Ricard UK to promote the serve of a Strawberry Spritzer in the on-trade, made using Jacob’s Creek Moscato combined with Funkin Strawberry Daiquiri cocktail mixer.

With its lower ABV, the spritzer serves have been introduced in time for summer, targeting women aged 18 to 35, marketed for serving with food, at lunchtime or after work.

Lucy Bearman, head of marketing for Jacob’s Creek, said: “Our newest partnership with Funkin will help to bring the great taste of Jacob’s Creek Moscato to a wider audience this summer.

“By capitalising on the summer cocktail trend and creating a refreshing strawberry serve, on-trade retailers can offer consumers a new and exciting summer proposition.”

The cocktail category is thriving with 65% of bars now selling cocktails, according to research from CGA and Mintel. Wine continues to be a top-selling serve with French and Italian wines seeing the most significant growth in the on-trade, CGA reports.

Funkin senior brand manager Joana Lenkova said: “As innovators in the cocktail industry, we work with the world’s leading bartenders to deliver products that are on trend. We have seen wine-based cocktails thrive in the US where we recently launched our FunkinSpritzers with great success.

“Now, we are excited to introduce our cocktail innovation to the UK on-trade this summer and expect bars and restaurants can see the same positive results with uplift in sales.

“FunkinSpritzers are cost-effective serves that allow operators to create great-tasting cocktails by using Funkin mixers with wines they already stock.

“By offering lower-ABV cocktails, the number of drinking occasions are increased as are the sales opportunities and Funkin is proud to offer its expertise to our accounts to craft cocktails that meet customer needs.”

Funkin Strawberry Spritzer

100ml Funkin Strawberry Daiquiri
100ml Jacob’s Creek Moscato

Build and stir with ice in a wine glass and garnish with a strawberry.

Funkin Tropical Spritzer

100ml Funkin Brazilian
100ml Jacob’s Creek sparkling rose

Pour the wine over the Funkin Brazilian mixer and serve with a lime wedge.

Funkin Fruity Spritzer

100ml Funkin Strawberry Woo Woo
100ml Jacob’s Creek sparkling wine

Pour the wine over the Funkin Woo Woo mixer and serve with a strawberry on the rim.

Funkin Brazilian Spritzer

100ml Funkin Brazilian
100ml Jacob’s Creek Sauvignon Blanc

Pour the wine over Funkin Brazilian and stir. Add ice and garnish with a lime wedge.

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