Funkin rolls out new-look packaging

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Cocktail specialist Funkin is marking its 20th anniversary with a fresh redesign which will roll out across its entire portfolio of purées, syrups, shrubs, pre-batched mixers, garnishes and draught products.

From this month, the Funkin portfolio will feature premium silver packaging with quirky, bold coloured icons depicting flavours and ingredients. Funkin Cocktails on Tap will also sport the new look, ensuring the font has maximum stand-out.

Ben Anderson, head of marketing at Funkin Cocktails, said: “Our business has evolved from being a cocktail ingredient company to offering the drinks industry a total cocktail solution.

“We now offer insights, training, drinks development, menu development, point of sale material and most importantly we are working on the ground with bartenders to offer them tailor-made solutions to help them grow, develop and create outstanding cocktails.”

2019 will see Funkin Cocktails introduce new products to market and more bespoke bartender training sessions via its Funkin Innovation Labs, with a new face securing the coveted title of Funkin Innovation Champion.

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