Rare Restaurants, the 22-strong restaurant group consisting of Gaucho and M Restaurants headed
up by Martin Williams, announces further expansion of its modern Argentinean steak-house brand.
Three new Gaucho sites will open in the next three months, including its first London opening since
2009. These openings come following a record-breaking year with double digit ebitda on turnover of
£73m, up from £55M.
Opening in June on James Street, Covent Garden, the 7,000sq ft site will accommodate 120 covers.
Reflecting the area’s bustling theatre and nightlife landscape, Gaucho Covent Garden will offer
extensive pre- and post-theatre dining, alongside late-night entertainment evocative of Argentina’s
iconic tango halls. In addition to its signature selection of sustainable steaks and menu of modern
Argentinian dishes, the site will also open for breakfast.
Following exceptional demand, Gaucho will open its first site in the North-East in March. Located on
Pilgrim Street in Newcastle, the restaurant will be situated in a Grade II listed building. On offer, a lunch
menu, evening à la carte and group sharing, as well as Gaucho’s Sunday Sessions featuring a
bottomless Sunday Roast and live music.
Another first, Gaucho will open in Wales in May. Located on Bridge Street in Cardiff, the 8,500 sq ft
site will sit across two storeys and accommodate 220 covers, with the option for exclusive hire of one
floor. The space will boast two private dining rooms; a central cocktail bar and a Beef Bar that will
showcase an Argentine beef tasting menu and provide an interactive dining experience.
Martin Williams, CEO of Gaucho says: “I’m delighted to announce a wave of new Gaucho openings
across the UK, particularly our first London opening for over a decade. With all the headwinds facing
our sector (in London more than anywhere else) it would be easy to focus outside of London – but
Gaucho was born in the West End. We have enjoyed fantastic post-pandemic trading in the capital
and are beyond confident that Gaucho Covent Garden will be a triumph. Our recent openings in
Glasgow and Liverpool have been incredibly well received and I have no doubt that Cardiff and
Newcastle will be too.”
