GERMAIN LIQUEUR ANNOUNCES NEW COLLABORATION WITH ACTRESS SOPHIE TURNER TO CELEBRATE THE COCKTAIL OF THE SUMMER: THE ST-GERMAIN HUGO SPRITZ  


New Short Film Sees the Hollywood Actress Searching for Something “Fresh” in South of France  

ST-GERMAIN Elderflower Liqueur announces a new collaboration with renowned actress Sophie Turner, who joins the brand in their mission to inspire people to ‘Spritz Up Your Summer’. The multifaceted campaign launches today with a content series starring Sophie, which brings to life the bright qualities of the brand’s signature cocktail, the ST-GERMAIN Hugo Spritz. The cocktail serves as Sophie’s co-star, as she searches for her ‘perfect match’ in the South of France.   

“I am thrilled to collaborate with the St-Germain team to help inspire people to spritz up their summer,” said Sophie Turner. “St-Germain Hugo Spritz – is certainly my go-to cocktail this season”.  

The ST-GERMAIN Hugo Spritz has exploded in popularity over the last few years, as people look for new and exciting flavors in the Spritz category. Jetsetters from all over the world grabbed more than a slice of sunshine when holidaying in Europe last year to make the cocktail a huge social media trend, driving +290M TikTok views and a +231% increase in Google searches in the UK at the start of summer*. The perfect cocktail to enjoy wherever you are, the lighter and brighter tasting cocktail is made with ST-GERMAIN elderflower liqueur, prosecco, soda water, and garnished with a mint sprig and lime wedge.  

“Sophie was the obvious choice for this campaign, as her refreshing charm and style embodies the sweeter, brighter and lighter taste of the ST-GERMAIN Hugo Spritz. Our team is honored to be partnering with the global star to feature in a joyful, playful content series that spotlights the cocktail and its qualities” said Emma Fox, Global Vice President of ST-GERMAIN. “This campaign marks the beginning of a new phase for ST-GERMAIN. As the Spritz becomes one of the top 10 most ordered cocktails according to Nielsen**, we’re excited to see how the new campaign and collaboration with Sophie will inspire even more people to try the sweeter, lighter tasting, and brighter Spritz.”  

The campaign will be amplified through various social and online video channels. Please see the full ST-GERMAIN Hugo Spritz recipe below. Be sure to follow both @StGermainDrinks and @SophieT on Instagram and use the hashtags #StGermainHugoSpritz and #SpritzUpYourSpritz to stay in the loop for more exciting campaign updates, or visit https://www.stgermainliqueur.com/sophie-turner/.   

CAMPAIGN VIDEO LINK  

CAMPAIGN ASSETS  

The ST-GERMAIN Hugo Spritz Recipe  

Ingredients    

40ml ST-GERMAIN elderflower liqueur   

60ml MARTINI prosecco   

60ml Soda water    

Mint sprig & Lime wedge for garnish      

Directions: Add ice into a wine glass. Pour ST-GERMAIN and top with sparkling wine and soda water. Stir the drink to combine all the ingredients. Garnish with a mint sprig and lime wedge.  

PR contact: Stgermain@ogilvy.com   Rcroucher@bacardi.com – Brand PR & Influence Director, Communications, Bacardi Global Brands

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