German ‘kola’ introduced to UK through James Clay

Fritz Kola

A range of colas from Germany has been introduced in the UK through drinks importer and distributor James Clay.

Fritz-Kola, which was founded in Hamburg 14 years ago by Lorenz Hampl and Mirco Wolf Wiegert, is being promoted both as a soft drink and as an ingredient for cocktails and other mixed drinks.

It is available as a classic Kola as well in sugar-free and flavours including Kola Orange Lemonade and Kola, Coffee & Lemonade as well as a fruit-flavoured Fritz Spritz range. They come in 33cl bottles.

Launched this summer at events such as The Big Disco in Leeds and the British Grand Prix at Silverstone, it is being distributed to the on-trade as well as in retail.

Matthew Eyre, head of sales at James Clay, said: “We’re positive that Fritz-Kola’s range will be a huge hit, whether used as a soft drink or as a mixer for spirits.

“Fritz-Kola is a family-owned, independent company that always puts quality first, sharing a lot of the same values of us here at James Clay so working with them is a perfect fit.

“To take on a market that has been dominated for years and make such a success of it is testament to Lorenz and Mirco at Fritz-Kola and we can’t wait to share with our customers here in the UK.”

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