Gin 1689 introduces pink variant


Gin 1689 The Queen Mary Edition

Premium Dutch spirit Gin 1689 has released The Queen Mary Edition, a pink expression made with strawberries and raspberries.

The original Gin 1689, with launched last year, is created using a 300-year-old recipe from the time of King William III of England, and Queen Mary II, found in the archives of the British Library.

The Queen Mary Edition, which uses Gin 1689 as a base, is designed to reflect the seventeenth century when it is thought the world’s first pink gin was crafted.

Like the original expression, the new sugar-free pink gin features botanicals such as dried quince, pippin (apple), lemon and orange peel, nutmeg, aniseed and clove.

The addition of the strawberries and raspberries gives the liquid a pink hue and “red fruity nose”, which is said to blend well with the spiciness of the original gin.

The Queen Mary Edition is presented in a royal red bottle with gold lettering. It is suggested served with premium Indian tonic, lots of ice, and garnished with sliced strawberries.

Alexander Janssens, co-founder of the Amsterdam Craft Gin Company, who works alongside partner Patrick van der Peet, said: “We are really excited to introduce Gin 1689 – The Queen Mary Edition to the UK.

“It follows on from the successful launch of the original Gin 1689 last year and continues to celebrate its Dutch heritage.

“It is the rebirth of an ancient premium gin recipe dating back from the time that the gin craze started in the UK.

“I was thrilled to discover the recipe whilst working in London and spending time in the British Library, as we knew William of Orange brought his Jenever recipe over to England when he became King; the beginning of gin’s popularity.”

Gary Hazell, managing partner of Distilled Brands, added: “We’ve begun introducing Gin 1689 to our customers in the UK and have had very positive feedback from the trade.

“The stand-out bottle and great tasting liquid is finding a place for itself in the on-trade and we look forward to working with Alexander and Patrick to spread the word about their Royal gin to the off-trade as well.”

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