Gin created to celebrate ten years of London Cocktail Week


London Cocktail Week Gin

DrinkUp.London, the group that runs London Cocktail Week, has collaborated with west London distillery Portobello Road to create a limited edition gin to mark the festival’s tenth birthday.

The London Cocktail Week Gin (42% ABV) takes its inspiration from London’s vibrant and ever-evolving drinks scene, using ten botanicals – one for each year – that symbolise characteristics of the capital’s hospitality industry.

Coffee beans symbolise the contemporary while the hibiscus flower evokes the cosmopolitan. Juniper represents the iconic and amalfi lemon has been selected for its vibrancy.

Other botanicals such as nutmeg, coriander and rosemary are inspired by the historic East India Tea Company’s spice trade, and No 171 Sour Mash has been redistilled from discarded Portobello Road Gin No 171 botanicals to promote sustainability and coffee beans, paying homage to the Espresso Martini.

Hannah Sharman-Cox and Siobhan Payne, founders of DrinkUp.London and London Cocktail Week, said: “This year is a landmark ten years for us and we wanted to celebrate by creating something really special.

“We were involved in the launch of Portobello Road No 171 gin so we were thrilled to work with them again to create our own limited edition spirit that encompasses all of the elements that we love about the London cocktail and bar scene.

“With one in four of us favouring a gin and tonic as our drink of choice, it is hugely exciting for us to share this anniversary gin with everyone.”

The London Cocktail Week Gin will be available from September at The Whisky Exchange and from The London Cocktail Week Hub during the festival itself in a limited run of 1,000 bottles.

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